1.0 Executive summary
The paper analyzes and evaluates the strategies and marketing environment of Haigh's company. It forms a basis of the company's vision of becoming the most successful and the top provider of chocolate in the entire country. The marketing strategies adopted by Haigh's group are correlated with other companies that comprise the major competitors in the chocolate market. This paper focuses on the long lasting strategies incorporated in the practices that are performed by Haigh; importantly they work to maintain an environmental friendly company. The company has established a unique approach towards attraction of their customers. Starting
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