Good Essay On Mbti – Why Would Knowing The “Type” Of Personality In Your Customer, Be Important To The Sales Process?
According to the American Dictionary of Psychology, Personality refers to the differences in characteristics, way of thinking, feeling or behavioral patterns. The study of nature mainly puts emphasis on majorly two broad paradigms; Understanding the individual differences in particular personality characteristics, for instance, sociability or irritability. The other arm calls for thoroughly understanding how the various parts of a person come together as a whole. Nature typically entails two very critical aspects of human behavior; it considers how one communicates and also how to perceive the world and knowledge amidst and lastly the language that is easily expressed ("Personality")
While doing business in everyday parlance, one should seek to figure out the character and personalities of the customers that results in a profile that would be equivalent to a job specification (Walter 27). It is very vital because it will determine the kinds of goods and commodities that you will have to stock in your business entity or the services that you will have to brace yourself to provide. In fact in the studying the demand theory we are meant to understand that the behavior patterns thus personalities of our customers determines how much they will purchase or demand (Reinhold)
Since the character entails the language that the people use and in which they communicate, it will define the language to use in communication. Right to the names one gives to businesses, workers business and the mode of writing to be employed in writing the price tags in case there will be goods for sale (Walter 45). The behavioral patterns of the customers will always determine the kind of after sale or before sale services that the business will be offer to the customers. For instance, one will not sell goods on credit to a client who has a tendency of defaulting even when he/she could have the resources.
"Personality." America Psychology Association. Web. 23 Feb. 2015. <http://apa.org/topics/personality/>.
Walter, Mischel. Introduction to Peronality: Towards an Integration. New York: John Wiley, 2003. Print.
Reinhold, Ross. "Practical Business Applications of the MBTI Myers-Briggs Personality Type Model." Personality Pathways. 1 Jan. 2011. Web. 23 Feb. 2015. <http://www.personalitypathways.com/article/applications4.html>.
America Psychology Association. Personality. 2015. Accessed at 23 February 2015 <http://apa.org/topics/personality/>.
Walter Mischel "Introduction to peraonality:Towards an integration." New York: John Wiley, 2003.
Personality Pathways. "Exploring personality type and its applications." 2011. Accessed at 23 February 2015 <http://www.personalitypathways.com/article/applications4.html>.