Free Case Study On Jones Blair Company
Jones Blair Company is considering various approaches towards the deployment of its corporate marketing efforts among its segments. First, the company management focuses on increasing its advertising for its products. The company has employed the advertising approach in recent past and it has worked miracles. Some of the members of the company feel that increased advertising is important in helping the company increases awareness to its customers about its products. However, other members think that advertising will not work since about 75% of its audience have not bought the company’s paint.
In addition, the company management is focusing on cutting cost for its products as a focus to enhance corporate marketing. This may be a good suggestion according to some members but there is a worry that cut of cost may not work. Ideally, this is because the survey has shown that gallonage demand for paint in service area is not subject to increase. Furthermore, the company also feels that it should increase the number of its sales representative since they have helped the company much to increase its sales. However, the problem is that more sales representative are not required current since the company has enough already. Finally, the company is also focusing on developing competitive strategy to enter the DFW market that remains a great market challenge to the company (Paley 212).
It is recommendable for the company to conduct a market research on its customers to identify their changing needs and preferences. After the market research, the company will be able to determine the best strategy to develop. In addition, the company should focus on creating brand awareness to its customers in order to increase brand knowledge hence increasing its sales. Finally, it is recommendable for the company to develop more retail stores near its customers in order to increase the accessibility of its products. This is because in some of its areas it operates customers are unable to access its retail stores (Solomon 298).
Works Cited
Paley, Norton. The Manager's Guide to Competitive Marketing Strategies. 3rd ed. London: Thorogood, 2005. Print.
Solomon, Michael R. Conquering Consumerspace Marketing Strategies for a Branded World. New York: AMACOM, 2003. Print.
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