Good Effectiveness Of Facebook Marketing Essay Example
As an evidence of the effectiveness of marketing in Facebook I will give some examples. It's about 6 examples of correct effective marketing promotion in the social network Facebook.
Place your brand in the international social network Facebook has become as natural as the search engines even more efficient. Given the fact that the social network 24 hours a day, "freezes" the whole world (without lunch breaks!), The only "lazy" brand is not taken advantage of this unique opportunity to attract further attention in the vast Facebook. PR is never too much! In addition, Facebook offers a variety of interesting marketing tools. Paul Adams (PaulAdams), brand manager of Facebook is of the opinion that to build marketing on Facebook is necessary taking into account the basic social needs of the people. In his blog ThinkOutside Paul Adams shared the methods of promotion on Facebook vast expanses of the examples 6 brands.
In honor of the 100 - year anniversary of cookies, loved around the world for a nice milk-chocolate flavor (and advertising with the lovely kids), the company Oreo Share on Facebook 100 records for 100 days. Each article talks about some significant event that took place on this day. Oreo invited his friends on Facebook to “like" the event and make a post. Bright, color pictures, creative approach to the way the cookie Oreo, easy dialogue have created an atmosphere of friendly tea in the company of a few hundred thousand people! For the development of any company is very important feedback. Oreo received not just a system of promotion and recognition to Facebook, but also some interesting ideas for development. For example, make a layer of pastry classic white color, and pink and devote this kind of cookies for all women who suffer from breast cancer! Also think about the implementation of this charity project.
2. Red Bull
Cool guys from RedBull are simple and laconic in the manifestation of his charisma. The company relies on visualization and catchy short positions in promoting its brand in Facebook. Their vivid pictures crazy RedBull ignite, excite and cause a desire to be RedBull. 32 million "Likes" on Facebook are not need comments.
Company Febreze (Procter & Gamble) - wants to make all people happy by giving them the opportunity to breathe clean air and fragrant. Very correct socially necessary decision! During the 2012 Olympic Games (win-win marketing course!) Febreze shared on Facebook a creative advertising of using their powerful fresheners in the locker room men's team of Azerbaijan to combat post-workout strong in body and spirit Caucasian men. Effect is more than a million subscribers! One of the most effective marketing tools is the use of different applications based on Facebook. But often it turns out that the use of these applications is still quite cumbersome and requires effort for the user experience. Convenient and popular method of promotion on Facebook is a tape of stories.
4. P & G – ThankYouMom
Action ThankYouMom from P & G debuted at the Vancouver Olympics. For the 2012 Olympic Games in the agency Wieden + Kennedy created a new beautiful infomercial on the basis of this action. Procter & Gamble Company is a worldwide partner of the Olympic Games in London and the purpose of the campaign was to raise $ 5 million for the creation and development of sports youth programs around the world. "We believe that behind every athlete wonderful worth even more wonderful mother," - said Marc Pritchard, CEO of P & G marketing and brand development. P & G marketers have used one of the most powerful insights in Facebook: element emotional involvement, through which all people can thank their moms. It was a strong, social, connects people to an event in which they told their news. As a result of the sale of P & G brands increased from 5 to 20% in the allotted period per share.
5. Lays – offer your taste
Lays Company used the same simple tool to engage: users suggested the creation of new flavors for chips and vote for tastes, invented by others. The company promises to please its customers with new flavors Lays, who will get the highest number of "likes". A month later, the app “Lays - Offer your taste" in their own page set more than 1 million people in Facebook. Accordingly, tens of millions of people around the world saw these messages in their own newswire, and thus gained access to the “Lays - Offer your taste!"
6. Target – GivewithTarget
The American company-retailer Target, operates a network of retail stores announced the gift certificates of various denominations worth $ 2.5 million dollars to assist in the development of schools. Certificates were distributed by voting on Facebook via the app.
Facebook users actively discussed the problems of schools, voted strengthen their interpersonal relationships and promote the sale of the company Target, raising her social and civic rating.
Facebook does not stand still and offers new opportunities to the users. Facebook intends to offer brands a new way to calculate the conversion, making sales, not clicks a better indicator of the effectiveness of campaigns on this platform. This step will be the answer to the wishes of advertisers, how to go beyond counting clicks. With the new approach, brands will be able to assess what proportion of their budgets allocated for advertising in Facebook, affect the sale in stores and online. Calculations will be performed by the tool Lift, which shows the rate of conversion. After you create a social network advertising campaign will generate a test group, which will include those who see the ads, and a control group with those who do not see ads. Advertisers will load encrypted information about the conversion, and Facebook will calculate the contribution of the campaign based on a comparison of the two groups. All test results will be available to managers of advertising. Social network hopes that this figure will become a standard means of measuring the effectiveness of campaigns, because it makes the advertisers pay for advertising, rather than relying on organic rather than targeting content.
"16 Effective Facebook Marketing Strategies for Businesses." Roel Manarang. 13 May 2014. Web. 20 Mar. 2015.
"8 Effective Facebook Marketing Strategies." FreshMail RSS2. 26 Jan. 2015. Web. 20 Mar. 2015.
Types of Advertising Used (Social media is on 1st position)